This issue is not negotiable when it comes to your website -
Duplicate Content is not a good thing for search engine rankings.
However if it can’t be helped one must decide which are the most important pages in the website as far as the search engines are concerned and re-work each of these web pages until the similarity or duplicate content issues are at acceptable levels.
Many websites have fancy templates and borders that contain similar or same content like search boxes, rss feeds and other content that appear on all the pages of the website.
This causes the internal pages of the website to be to similar to one another.
These pages will atomically be downgraded in the search results.
All the text on your web pages must be unique.
To check if your website is guilty of this you can go to www.copyscape.com – paste or type your website address in the search box and study the results.
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