What is SEO
SEO is divided into two categories – Onsite SEO and Offsite SEO.
What is Onsite SEO (Search Engine Optimization)?
Professional Onsite SEO ensures that your web pages are fixed in such a way that the search engines will file and index them correctly. During this stage your website is made search engine friendly. This helps the search engines to index your website correctly and understand which search phrases your website is optimized for. Imagine the search engines are very large libraries that have to file each and every web page on the internet.
What is Offsite SEO (Off-Site Search Engine Optimization)?
Offsite SEO ensures that your website collects votes / links for the search phrases you want to be ranked for in the search engines. Off-Site SEO is not done on your website, it is done on other websites. This external SEO work will affect the ranking of your own website in the search engines. Offsite SEO makes up about 95% of the whole search engine optimization process. Every contextual / themed inbound link eventually counts as a vote for your website. The website that builds up the most votes / links for a certain search phrase will eventually outrank it’s competition in the search engines.
